Combined Budget
$555K
PR $200K · Social $355K
Program Team
9
Shared + specialized leads
Active Workstreams
2
RFP 2026-7 · RFP 2026-8
Engagement Phases
3
Aug 26 → Aug 27
Client & Program
National Trust for Historic Preservation
African American Cultural Heritage Action Fund
Engagement Window
Aug 2026 – Aug 2027
12-month engagement · 3 phases
Review Authority
AACHAF Co-Directors
Tiffany Tolbert & Erica Smith-Goetz (AACHAF Co-Directors)
Active Projects
Snapshot of both proposal dashboards — open either for the full view.
RFP 2026-7 Phase 1 Complete · Phase 2 Kickoff $200K
AACHAF Public & Media Relations Project Dashboard
Earned media, executive positioning, editorial planning, and program KPIs for the African American Cultural Heritage Action Fund.
Earned Impressions
48.2M
Placements
127
Exec Interviews
19
Share of Voice
34%
Highlights
- Tier-1 placements confirmed: NYT, NPR Code Switch, PBS NewsHour
- Congressional briefing on Capitol Hill scheduled for March
- 3 executive interviews nationally syndicated this cycle
- Crisis comms kit live · standby SLA within 24 hours
Team
Dr. Aerial EllisJen LittlejohnKenisha RhoneMaria JamesVictoria Scott-MillerMelissa Kimble
RFP 2026-8 Phase 1 Complete · Phase 2 Kickoff $355K
Social Media & Digital Marketing — Office of the President × AACHAF Project Dashboard
CEO channel management, AACHAF campaign integration, video production, and audience growth across LinkedIn, Instagram, YouTube, and Threads.
Total Audience
80.6K
Engagement Rate
6.2%
Video Views (30d)
412K
Click-Through
3.9%
Highlights
- 14 content categories in rotation — from CEO video messages to educational carousels
- Executive Video Library and Digital Storytelling Assets in Phase 2 production
- Phase 1 deliverables tracking on time · Monthly Analytics Report #1 in review
- Long-form CEO Welcome — Fiscal Year 2027 video in post-production for Oct 30 release
Team
Dr. Aerial EllisMelissa KimbleKenisha RhoneFrederick MurphyKenya PayneJamal Richmond
Engagement Phases
Shared roadmap milestones spanning both RFP 2026-7 and RFP 2026-8.
Phase 1
Aug – Sep 2026
Foundations & launch
Complete
- Project Management Plan
- Communications Strategy
- Media Landscape Assessment
- National Preservation Summit Package
Phase 2
Oct – Dec 2026
Momentum & campaigns
In Kickoff
- Editorial Calendar (Master)
- Executive Messaging Framework
- Monthly Analytics Reports
- Executive Video Library
Phase 3
Jan – Aug 2027
Impact & closeout
Upcoming
- Annual Impact Report
- Annual Digital Impact Report
- 11 Most Endangered Announcement
- Langston Hughes House Celebration
RFP 2026-7
Public & Media Relations
Earned media strategy, executive interviews, editorial calendar, deliverable tracker, and program KPIs.
RFP 2026-8
Social Media & Digital Marketing
CEO channels, content categories, video pipeline, phased deliverable tracker, and audience analytics.