Overall Project Status
35% complete
On TrackPhase 1 complete · Phase 2 in kickoff · Phase 3 upcoming
Phase 1 · CompletePhase 2 · In KickoffPhase 3 · Upcoming
Phase 1 · Aug – Sep 2026
Foundations complete
PM plan, editorial calendar, dashboard, messaging framework delivered.
Phase 2 · Oct – Dec 2026
Kickoff underway
Monthly analytics, executive video library, and Brown Chapel package planning.
Phase 3 · Jan – Aug 2027
Upcoming
Impact reporting, 11 Most Endangered, and Langston Hughes House celebration.
Total Audience
80.6K
+9.4%Across CEO + AACHAF channels
Avg. Engagement Rate
6.2%
+1.8 ptsBenchmark: 3.1%
Video Views (30d)
412K
+27%Reels, Shorts, LinkedIn
Click-Through Rate
3.9%
+0.6 ptsLink-in-bio & LinkedIn CTAs
Channel Performance
Followers, growth, and engagement across CEO and AACHAF channels
| Channel | Followers | 30-day Growth | Engagement Rate | Posts (30d) |
|---|---|---|---|---|
LinkedIn — CEO | 8.0K | +11.2% | 7.4% | 18 |
Instagram — The US National Trust (@savingplaces) | 66.4K | +8.1% | 5.9% | 24 |
Instagram — CEO | 46.6K | +14.6% | 6.8% | 12 |
YouTube — National Trust for Historic Preservation | 5.81K | +18.9% | 9.2% | 6 |
YouTube — AACHAF (@africanamculturalheritageact) | 409 | +24.6% | 10.4% | 4 |
Threads — The US National Trust (@savingplaces) | 11.8K | +16.2% | 5.4% | 12 |
Threads — CEO | 1,282 | +22.4% | 5.1% | 15 |